Tuesday, January 25, 2011

After 30 years of home appliances and inventory into the strategic transformation of phases

 Gone through more than 30 years of China's home appliance industry is in a strategic transformation and critical consolidation phase, three level market in the face of a complex situation, the market is the judge and grasp opportunities marketing strategy in one of the most important decisions. Chinese home appliances market has no chance of third and fourth level? Where marketing difficult? How to solve? Chinese home appliance industry

opened 30 years ago, the issue was not a clear answer, not even convened on the third and fourth level marketing home appliances special meeting. This is undoubtedly China's home appliance industry for 30 years one of the biggest shortcomings. However, this deficiency will soon be history! As an industry association in charge of The conference, Quick Start

third and fourth level marketing companies new battlefield

Game continuing to adopt favorable policies, the Central, where way of direct subsidies in rural areas, home appliances the popularity of the formation of a huge thrust. This makes the third and fourth level the market has become a household electrical appliance industry, In addition, according to analysis by authorities, Large household appliances brand in the pattern of primary and secondary stability of home appliance market under the guise of The original market for the third and fourth level is the main battleground of the SME market more areas to expand the one hand, on the one hand to do the brand promotion, enhance the influence of the local brand. Thus, third and fourth level increasingly intense market competition and become the new battlefield game manufacturers.

third and fourth level caused the market to promote the industry summit for the first time held a high degree of attention

third and fourth level of Chinese home appliances market, the first summit was held to promote , has been highly concerned about the appliance industry, the conference was the field of industry as the third and fourth level market, the most pragmatic, the most authoritative and biggest, the most theoretical level meetings. The third and fourth level meeting of the role of market development play a wind vane. The convening of this meeting, three level home appliance market will be the development of a comprehensive exploration of related issues, setting off three level market development opportunities.

It is understood that the meeting brought together nearly one hundred brands of Chinese home appliance industry, business representatives, they will be at the meeting on the third and fourth level plans and strategies to promote job market, and three or four level marketing and market development, third and fourth level During the meeting, there will be many well-known head of corporate marketing for home appliances brilliant speech, the third and fourth level of the respective enterprises in marketing and building depth and extensive exchange of experience.

charge of industry associations to guide, home appliances tour for three or four markets provide a strong impetus

new leap in the meeting, the household appliances industry association Secretary-General of the competent leadership of Xu Dongsheng dialysis comprehensive new economic environment, national policies and home appliances to the macroeconomic situation of the industry development. And with the third and fourth level participants to discuss the market situation and development trend of the industry. Zhu Jun, Vice Secretary-General focusing on China's home appliance market is characterized by third and fourth level, development opportunities, channel model and how to open up third and fourth level the market has done a wonderful speech highly praised by participants.

order to effectively help enterprises to expand their third and fourth level appliance market to point, and to promote products and brands on the market in the third and fourth level of awareness, exploring new model of home appliance promotion, China Household Electrical Appliances Association Joint Beijing Poly Culture Media Co., Ltd. Guangzhou hosted the This 

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