2011 11 to 17 January, this newspaper and Gasgoo Automobile Research Institute conducted a joint investigation. Survey of Chinese cars in the theme of There are 3037 people in the industry to participate. Most investigators believe that during this period China has a very attractive car, but in the ability of independent innovation, energy saving and emission reduction technologies and components industry competitiveness upgrading, etc. are not optimistic.
to support their own brands
and this corresponds to that in Beijing, Guangzhou and other cities in the the industry seems to be other cities are very likely to continue to follow. This in turn sold the entire market play a suppression.
have taken once the joint venture at this stage of the strategy focused on market competition in the field of low-end brands will form a great threat to run. In contrast, there were 14% and 9% of the people considered as a test a low response to the threat of the joint venture products, own brand new models will take to break up in the high-end market strategy to expand living space and open layout of the global operations new business.
contradictory opposition and cross a variety of factors influence the process of industrial upgrading and the market consolidation in the complexity of the shows.
camps of different enterprises by the introduction of own-brand models, its own brand of market competition has grown complex. 10% believe that the big conglomerates to own-brand business through the acquisition of a new strategy in the In addition to low-cost car joint venture strategy, the in the improved.
With more than 18 million production and sales, as the world's largest car market, China's car into the new transformation.
Pessimists believe that their own brands and the development of new energy vehicles in the little hope of emerging giants, the proportion of vehicle exports is difficult to obtain greatly improved. Survey, only 10% of the people that own the brand is expected to dominate the market share during this period.
slow recovery in the global economy in the process of rising protectionism, shrinking external demand, the production of non-tariff trade barriers and low-cost competitive advantage of the multiple factors weakened, making the situation faced by automobile exports is more complex, In this context, only 5% of the people that the proportion of total vehicle exports accounted for a substantial increase can be achieved.
see from the specific proportion of the vote, 21% of the people that promote their own brands increase market share should bear the brunt. According to statistics published by Automobile Association, 2010, total own-brand passenger car sales 6,273,000, was 45.60% market share, an increase of 1.3%. Among them, the own-brand vehicles were sold 2.933 million, market share increased 1.22 percentage points to 30.89%. Throughout the past two years, the development of independent brands, significant fluctuations, slow climb. Coupled with the joint venture began turning their attention to low-end market, which in turn formed their own brands in terms of a new round of market pressures.
in the a gradual transition.
the face of so many forms, the Government needs to intervene in many ways. We believe that the beginning of the transition in the industry, especially for special market like China sample, the most import policy will be the driving force to some extent, to accelerate the pace of this transition.
Although the Chinese car market in the next few years, sales are expected to be generally optimistic about the industry, but the entire industry in the next five years or longer period of time there are still many variables. 25% believe that the crisis will exacerbate overcapacity. The low industrial concentration of historical issues, 14% were optimistic about the expected in the 18% believe that the next five years China's vehicle sales will reach its peak.
sync with this situation is that the joint venture will be in the The investigators believe that the multinational auto companies and their joint venture plant in China will not give up this market segment.
has been regarded as At present, although in a final approval stage of the automotive industry, has formed to enter the international automobile-oriented pattern matching system, and cultivate a number of components have begun to take the international competitiveness of large enterprise groups. But that person is expected to reach this goal only 2%.
joint ventures and independent chess
own car as part of the last two years in the high-end market prices ventured forward to that brand and product overextended, a huge business losses. In the core technology is not yet mature and brand development for a longer period of consideration, a number of independent car prices is likely to enhance the brand to take a conservative strategy.
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